Case Study: When The Swedish Come To Greece

Sweden’s number one producer company PCB, ventured to Greece over April, for its annual meeting.  The sizeable group of 124 guests were hosted by the Divani Apollon Thalasso 5-star in the heart of Athenian Riviera for six days.


Our partner in Greece, the EZTeam, designed a special tailor-made Marathon challenge in the city centre of Athens. The race started from the Panathenaic Stadium, the unique marble landmark, renown worldwide as the mother of Modern Olympic Games. The idea of the challenge was based on the Greek history and the Authentic Athens Marathon that takes place every autumn.


Our guests didn’t take the original route though, they ended up in Thissio for an exclusive Greek festivity. The EZTeam booked all the restaurants on Iraklidon street, all of them themed so as to give a “summer in Greece” feeling. Tantalizing food and cocktails with a Greek twist were served throughout the night, which fast turned into a Greek party in the heart of Athens. It was evident, our guests were having the time of their life!


Lake Vouliagmeni was idyllic for the closing of this trip and the farewell dinner.  A beat boxing band lit up the place with their thrilling covers of ultimate classic and new party hits.

Feeling inspired? Get in touch with our Greek team:

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