Nordicways founder ambassador for Kiruna

Our partner Nordicways has recently signed important partnerships with Swedcham, Kiruna Lapland & Visit Stockholm.

Director and Founder Roberta Perez was selected as ambassador of Kiruna, the northernmost town in Sweden. This means that our dmc partner can offer a wide and unique selection of experiencing, enabling guests to tailor their arctic adventure in ways unimaginable.


In winter, Kiruna’s icehotel and northern lights are the city’s main attraction. The long and certain snow cover, which generally lasts from October to May, and frozen lakes and rivers facilitate cross-country and alpine skiing, dog sledding and snowmobiling. The annual Snow festival is held over the last weekend of January and includes scooter jumping, reindeer racing and an ice sculpture contest.


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