First JW Marriott Hotel in Spain

The JW Marriott brand, part of Marriott Bonvoy’s global portfolio of 30 extraordinary hotel brands, announced on March 23, 2023 the opening of its first hotel in Spain: the JW Marriott Hotel Madrid!

Located in the heart of the Spanish capital, next to the Puerta del Sol, this new hotel offers a rejuvenating haven for its guests. The JW brand’s holistic approach to wellness is reflected in the hotel’s facilities.
There are large, fully equipped fitness rooms and wellness areas, the botanical oasis of El Patio JW garden – as well as its range of in-room wellness experiences: yoga mats available in all rooms, free access to video workouts and meditation practices via QR codes, special playlists and customizable lighting in every bathroom. Most suites feature large terraces with spectacular views of the city.


This first JW Marriott hotel in Spain opened in a building that was once one of Madrid’s oldest perfumeries. The architecture and design were entrusted to the Rockwell Group, which used natural materials and a neutral color palette while making historical elements visible, such as the 19th-century wrought iron columns found throughout the hotel.

For this reason, the first JW Marriott hotel in Spain has also collaborated with the Spanish Academy of Perfume to create a holistic experience that pays tribute to the building’s heritage and the city’s sensory past. At check-in, in a lobby decorated with antique perfume bottles and essences, each guest is welcomed with a traditional violet or rosemary tea. Customers then choose one of the five “scents of Madrid” to be placed in their wardrobe, and can even participate in “olfactory training” workshops.

Finally, in partnership with renowned Michelin-starred chef Mario Sandoval, the establishment has developed a catering and cocktail concept that subtly reinvents local flavors. Using ingredients grown in the JW Garden or sourced from local suppliers, the restaurant offers refined Spanish cuisine.

Do not hesitate one more minute, and book your stay at the JW Marriott Hotel in Madrid with our local expert from Spain, About Events. They will make your trip unforgettable!



Latest from our destinations